Optimise your site, paying special attention to long tail search

Even if you aren't ranking as high as you'd like, remember that your meta descriptions get circulated when people socially share your site, too! Yes, for some websites you may be able to gain temporary ranking but when Google will see your website is not following the best practices your …

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Focus on ROI Instead of SERPs

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. This does not mean that you need to pay exorbitant prices. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Visually, I prefer handcrafted rocking horse restoration …

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