To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to …

Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Advertising achieves other goals, such as providing information to both consumers and business buyers. The advantage of web …