Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. As a greater percentage of the population become increasingly technologically literate, it is no surprise that …

That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so make sure you're optimizing for this element. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. This, like pay-per-click, can be …

taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. The other major consideration (if not the most …

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Why are you the right choice? The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Before going into each available hosting option, it is important to choose your operating system …

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. In its simplest form, off-page optimization can be referred to as increasing a website's authority. Reaching business decision makers at work can be challenging. Have you ever tried to buy an …

If long text is unavoidable, consider creating HTML files that users can download and print out easily. In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! When one brand suffers, it can impact the sales of the other. If you're looking …

While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. In business-to-business markets, brand equity influences selections in the buying decision-making process. If businesses are your primary customers, you can establish your online store very much like a retail …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As a practice I don't think SEO is difficult, to be honest. For some sites, conversion rate can …

Set up Word or Google Pages in landscape for the first draft, and write sentence by sentence. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your …

Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Advertising achieves other goals, such as providing information to both consumers and business buyers. The advantage of web …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. The best links to your website are the ones coming from real websites, with good content …