Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy. For better access to the internet …

All in all, you'll be spending less for equal or better results. As a small business owner, you're constantly trying new marketing techniques to grow your business. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. This does not mean that you need to pay exorbitant prices. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Visually, I prefer handcrafted rocking horse restoration …

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Make Full Use Of Business & Website Reviews - Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. So, getting an SEO certification from a reliable SEO training provider will definitely help your SEO career …

To be successful, you just have to make sure your links are valuable, natural, and on high-authority sites. Basic SEO best practices like proper coding, sitemapping, meta text writing, content optimizing, ongoing content, and several dozen other "basic" ranking factors I won't take the time to list are relevant to …

People generally do not want to travel for these kinds of services. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. For example, where would one …

The top part of the code is mostly HTML. Not all back-order agents provide the same service levels. The 'no-follow' breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course …

Heat maps come in different forms for displaying different types of interactions. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Consumers desire high quality along with lowprices. Recently, I came across this interesting Victorian rocking horses . Have …

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. As a greater percentage of the population become increasingly technologically literate, it is no surprise that …

That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so make sure you're optimizing for this element. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. This, like pay-per-click, can be …

taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. The other major consideration (if not the most …

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Why are you the right choice? The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Before going into each available hosting option, it is important to choose your operating system …

Advancements in delivery systems make itpossible for purchases to arrive in a matter of daysfrom anywhere in the world. In its simplest form, off-page optimization can be referred to as increasing a website's authority. Reaching business decision makers at work can be challenging. Have you ever tried to buy an …

If long text is unavoidable, consider creating HTML files that users can download and print out easily. In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! When one brand suffers, it can impact the sales of the other. If you're looking …

While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. In business-to-business markets, brand equity influences selections in the buying decision-making process. If businesses are your primary customers, you can establish your online store very much like a retail …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As a practice I don't think SEO is difficult, to be honest. For some sites, conversion rate can …

Set up Word or Google Pages in landscape for the first draft, and write sentence by sentence. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your …

Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Advertising achieves other goals, such as providing information to both consumers and business buyers. The advantage of web …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. The best links to your website are the ones coming from real websites, with good content …